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RE-DRAW.04 - CENTRE POMPIDOU

COMPETITION

RE-DRAW.04 - CENTRE POMPIDOU

NON ARCHITECTURE

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Timeline

Special registration period: 1st  – 31st August 2022 

Early registration period: 1st  - 30th September

Regular registration period: 1st -  31st October 

Last Minute registration period: 1st  - 30th November 

Submission opens on our website: 15th November 

Submission closes:  30th November – 11.59 PM

Winner announcement :  1st - 15th January 2023


The timing always refers to Central European Time (CET)

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Introduction

"Throughout history, designers have employed drawings as a fundamental tool for the communication of ideas and visions. Drawings were used as a means of rendering abstract concepts and engaging the wide public in a primordial effort of giving shape to one’s own thoughts. They were made to narrate concepts visually.


Within the context of the digital age, we find ourselves overwhelmed by the sheer amount of visual data, a

phenomenon which has forced us into a new relationship with visual content also within the realm of architecture.  Renowned buildings are often photographed and then shared as a passive portrait of what architecture can look like.


The #architecture counts more than 100,000,000 posts uploaded by a global population of avid users for whom the term itself can mean anything from the context of their best brunch spot to the latest spectacular architectural artefact. Today architects are being asked to create instagrammable

moments, eye-catching details used by the client as free advertising. The result is a media-oriented image of architecture, often portrayed online by various users from the same perspective, following trending aesthetics and styles. Within representation, what once used to be a moment of creation tends to become today a passive exercise of pure repetition. 


Reflecting upon this paradigm, we encourage representation as a proactive exercise. We aim to engage a

community in rediscovering a given building, an architectural icon, proactively researching a new image, a

new way to portray it. To reach this purpose, Non Architecture, in co-curation with KooZA/rch and with the

support of prominent architecture platforms, organizes ReDraw. 


Centre Pompidou is the fourth building selected for the Re-Draw competition."

Objective

The aim of the “Re-Draw” competition is to develop one drawing to ‘represent’ an iconic architecture piece. The participants are asked to draft one image with absolute freedom of scale, technique, and level of abstraction. 


We encourage creativity, criticality, and innovation. The drawing can highlight functional aspects of the building, showing a deep understanding of one or more design aspects. It can focus on the aesthetic qualities, experimenting and mastering a drawing technique with hyper-realistic outcomes, or it can be an optical deformation, a caricatural interpretation, or a distant abstraction of the built architecture. 


The drawing can strengthen a conventional interpretation of architecture or explore a new angle, a new point of view, intellectual and/or physical. The Centre Pompidou can be portrayed as a whole, apart, or a collage of disconnected moments. The entry is completely flexible and adaptable to the participant’s interpretation.

Jury

  • Antoine Chaaya – Partner / Director at Renzo Piano Building Workshop

  • Federica Sofia Zambeletti – Founder of Koozarch

  • Francesco Decaro – Founder C_A_G_E_

  • Francisco Rivera – Founder of Axonometric Madness

  • Brenda Roqueta Vives – Founder at architectureONpaper

  • Mariela Mezalira – Founder of Act of mapping

  • Berk Kirmizi – Co-founder & Managing Director of Toffu

  • Juliette Blatter – Winner of Re-Draw.03: Fallingwater Competition

Prizes

WINNER (1 Prize)

1.000 euros.

Publication in two books, RE-DRAW.04: Centre Pompidou and THEME 3: Next Move, and the Non Architecture website

Reviews in digital magazines and several architecture blogs

Selected for the cover of the book RE-DRAW.04: Centre Pompidou

Participate as a juror in the upcoming RE-DRAW competition


Renzo Piano Building Workshop Special Mention (1 Prize)

Three books by DOM Publisher

Non Architecture PRO subscription for one year


HONORABLE MENTIONS (6 Prizes)

Publication in two books, RE-DRAW.04: Centre Pompidou and THEME 3: Next Move, and the Non Architecture website

Reviews in digital magazines and several architecture blogs.


FINALISTS

Publication in two books, RE-DRAW.04: Centre Pompidou and the Non Architecture website


SPECIAL PRIZE

The organization might establish special prizes and awards during the competition development and evaluation phase.


Note: The appearance on the involved architectural platforms is subject to the agenda and availability of the external platforms.

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