Throughout history, designers have employed drawings as a fundamental tool for the communication of ideas and visions. Drawings were used as a means of rendering abstract concepts and engaging the wide public in a primordial effort of giving shape to one’s own thoughts. They were made to narrate concepts visually.
Within the context of the digital age, we find ourselves overwhelmed by the sheer amount of visual data, a phenomenon which has forced us into a new relationship with visual content also within the realm of architecture. Renowned buildings are often photographed and then shared as a passive portrait of what architecture can look like.
The #architecture counts more than 100,000,000 posts uploaded by a global population of avid users for whom the term itself can mean anything from the context of their best brunch spot to the latest spectacular architectural artefact. Today architects are being asked to create instagrammable moments, eye-catching details used by the client as free advertising. The result is a media-oriented image of architecture, often portrayed online by various users from the same perspective, following trending aesthetics and styles. Within representation, what once used to be a moment of creation tends to become today a passive exercise of pure repetition.
Reflecting upon this paradigm, we encourage representation as a proactive exercise. We aim to engage a community in rediscovering a given building, an architectural icon, proactively researching a new image, a new way to portray it. To reach this purpose, Non Architecture, in co-curation with KooZA/rch and with the support of prominent architecture platforms, organizes Re-Draw.
The aim of the “Re-Draw” competition is to develop one drawing to ‘represent’ an iconic architecture piece. The participants are asked to draft one image, with absolute freedom of scale, technique, and level of abstraction.
We encourage creativity, criticality, and innovation. The drawing can highlight functional aspects of the building, showing a deep understanding of one or more design aspects. It can focus on the aesthetic qualities, experimenting and mastering a drawing technique with hyper-realistic outcomes, or it can be an optical deformation, a caricatural interpretation, a distant abstraction of the built architecture. The drawing can strengthen a conventional interpretation of architecture, or explore a new angle, a new point of view, intellectual and/or physical. The Fallingwater can be portrayed as a whole, apart, or a collage of disconnected moments. The entry is completely flexible and adaptable to the participant’s interpretation.
Fallingwater is the third building selected for the Re-Draw competition.
Justin Gunther: Director, Fallingwater
Ashley Andrykovitch: Curator of Education, Fallingwater
Federica Sofia Zambeletti: Founder of KooZA/rch
Carolina Gismondi: Creative Director of KooZA/rch
Francesco Decaro: Founder of C_A_G_E
Jose Morandeira: Founder of Arqpedia
Francisco Rivera: Founder of Axonometric Madness
Igor Grushko: Studio Alternativi
Amirreza Rakhshani: Founder at Archit Magazine
Yi Zhou and Xueying Huang: Winners of Re-Draw.02: Guggenheim New York Competition
WINNER (1 Prize)1.000 euros
Publication in two books, RE-DRAW.03: Fallingwater and THEME 2: H2O, and the Non Architecture website
Reviews in digital magazines and several architecture blogs
Selected for the cover of the book RE-DRAW.03: Fallingwater
Participate as a juror in the upcoming RE-DRAW competition
SPECIAL PRIZE – BY FALLINGWATER / WESTERN PENNSYLVANIA CONSERVANCY (1 PRIZE)Publication in two books, RE-DRAW.03: Fallingwater and THEME 2: H2O, and the Non Architecture website
Artist/Scholar-in-Residence – participation in the Fallingwater Institute residency program (for more information) during 2022
candidate(s) selected by the representatives of Fallingwater in the Jury independently. All finalists, including the WINNER and HONOURABLE MENTIONS, are eligible for selection.
The residency includes:
+ Access to Fallingwater and Bear Run Nature Reserve
+ On-site housing (Please note, housing is available only for the artist or scholar and does not include family members or colleagues).
+ 24-hour studio access (Please note, Fallingwater does not have a digital media lab. All digital equipment must be provided by the artist).
+ A stocked pantry
+ Final event, installation, or presentation
HONORABLE MENTIONS (6 Prizes)Publication in two books, RE-DRAW.03: Fallingwater and THEME 2: H2O, and the Non Architecture website
Reviews in digital magazines and several architecture blogs.
FINALISTS (43 Prizes)Publication in the RE-DRAW.03: Fallingwater book and the Non Architecture Website
26 March 2021 – Competition launch.
26 Mar – 09 Apr – Special registration period (40€) (30€)
10 – 16 April – Early registration period (55€).
17 – 23 April – Regular registration period (70€).
24 – 30 April – Late registration period (85€).
01 – 07 May – Last minute registration period (100€).
22 April 2021 – Submission opens.
07 May 2021 – Submission closes.
01 – 06 Jun 2021 – Winner’s announcement.
The timing always refers to Central European Time (CET).