VISUAL ART GALLERY FLORENCE
Art is the color, the shape, and the tune that translate human emotions (happiness, grief, hope etc.) into form. Art is a dialogue between an artist, society, and history. It expresses the tension between what we think and what we feel. Art influences society by changing opinions, instilling values and translating experiences. Visual Art is all art that can be perceived by the eye. The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture.
Art has evolved and grown into various movements and styles with the passage of time. But the traditional art gallery- a sterile, windowless viewing room/space/alley has dominated the art world for decades as the primary way to display works. The artificial and rigid nature of the modern-day gallery makes it elitist and inaccessible for common people to be exposed to art. The pandemic has further made it more difficult to use the closed, confined linear galleries for viewing art.
An art gallery cannot be frozen in time or bound by tradition. Art is a living thing, forever evolving and changing, and an art gallery must constantly adapt if it is to remain relevant and vital. The aim of the competition is to reinvent and reconfigure the traditional art gallery into a more flexible, democratic and creative space. The participants must create a gallery typology in the city of Florence that would break away from the formal environment of existing galleries of the world. The participants should aim to create a post pandemic new age gallery that can follow social distancing and other safety protocols.
The gallery should be an exemplary urban form that will change the rigid outlook of art galleries. The architecture should be inviting and informal, being able to connect with the general public in whole. The gallery should be fluid and dynamic spatially, being in coherence with nature. The spatiality of the gallery should be re-interpreted from boring and pragmatic interiors to some innovative, interesting and flexible display and demonstration kiosks, thematic and experiential zones etc. The participants should focus on creating an experience for the user in the gallery space that will stimulate the mind to stay and spend time for longer periods.
The participants must address the questions whether art should be just a visual object in an architectural space or it should be the part of the concept. Should this distinction be merged/blurred?
Galleries are often introvert volumes, not seeking more than to be spaces for art but failing to engage and establish a cultural dialogue with the urban fabric surrounding it. The Visual Art Gallery seeks to draw the city’s culture within and throughout the gallery, blending exterior and interior exhibit spaces, and creating a seamless experience between the context of the city and the art world.
Group discounts apply for a minimum of 5 teams from one particular architecture school/university as our initiative to promote more participation from students. Send us the following details at to avail the offer.
Winning participants will receive prizes totaling INR 2,00,000 with the distribution as follows:
•First prize- INR 1,00,000/- + Certificate
•Second prize- INR 60,000/- + Certificate
•Third prize- INR 40,000/- + Certificate
•10 Honorable mentions
Winners and honorable mentions will be published on our website and other international architecture magazines and websites partnered by us.
The competition is open to everyone in the world (architects, students, engineers etc.). You can participate individually or in a team. A team can have a maximum of three members only.
Standard registration: - 1st September 2020 - 31st October 2020
•For foreign nationals: 60 EUR + Taxes (per team)
•For Indian nationals: 1800 INR + Taxes (per team)
Late registration: - 1st November 2020 – 29th November 2020
•For foreign nationals: 80 EUR + Taxes (per team)
•For Indian nationals: 2100 INR + Taxes (per team)
Submission deadline: 30th November 2020
Result: 25th - 28th December 2020
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