THE SOCIAL UNIT | 100 Architects
Photo Credits: Amey Kandalgaonkar
Project name: The Cloud
Designteam: Marcial Jesus, Javier Gonzalez
Production: Dupond (Shanghai)
Location: West Bund, Shanghai, China
Area: 4m2 (2 x 2 m.)
Completion: March 2016
The concept is to generate a scalable object as a platform for enhancing social interaction synergies, hosting multiple functions and several users at the same time.
The Social Unit is a trial to catalyze the integration of social interactions in residual public spaces of the renowned West Bund, Shanghai’s new art district.
After a process of rapid & radical urban transformation of such a scale, which turned the industrialized area into a Cultural Corridor, arises the opportunity of revitalizing residual pedestrian areas at the bank of Huangpu River.