BERLIN’S INTERACTIVE MAGENTA MOON EXPERIENCE | flora&faunavisions gmbh
Photo credit: Ken Schluchtmann, diephotodesigner.de
Client: Deutsche Telekom AG
Design and Communication: Meiré und Meiré, Köln
Space Concept and Experience: flora&faunavisions GmbH, Berlin
Programme: Yadastar, Köln/Berlin
Media: Mindshare, Frankfurt; emetriq, Hamburg
PR: Schröder+Schömbs PR, Berlin
Technics: ambion GmbH, Kassel
Set construction: maedebach, Braunschweig
“Creating spaces for discovery and emotions has never been this important“
-Leigh Sachwitz, florafaunavisions
The Magenta Moon Campus Berlin by Deutsche Telekom invites visitors of all ages to discover trends and events in a playful way – and to rethink current education concepts. The immersive experience is open to the public at Berlin’s Leipziger Platz from October 17th to November 1st, 2020, and online with various interactive offers.
Workshops, talks, maker spaces, an interactive escape room game: Deutsche Telekom’s Magenta Moon initiative has plenty to explore for everyone. At the heart of it all is the event’s dazzling, immersive Magenta Moon Garden. Designed to spark conversation around sustainability, tech, and media skills in a playful and intuitive way, this interactive, walkthrough video installation by flora&faunavisions comprises three distinct visual environments (Sunrise Garden, Moon Garden, Magenta Moon) enriched with intuitive, interactive real-time elements. The immersive environment and experience are flanked by online content and events that tackle topics from hate speech to climate change, flanked by a wide spectrum of online content, talks, and onsite workshops.
Designed to be immersive, but safe: the Moon Garden by flora&faunavisions
Space to grow: The large-scale interactive media installation blends natural garden elements with zeitgeisty architecture to highlight vital issues and trending topics.
The enchanting Moon Garden reveals its magic by moonlight: blooms open and glow, accompanied by soothing fragrances. The shifting, but predictable patterns of interactive sculptures and objects satisfy both mind and eye, making the Moon Garden a great refuge from the everyday bustle – a place for regaining strength and feeling safe and in control.
Reflecting the move towards hybrid education concepts that mesh digital teaching with real encounters, the hybrid design combines digital and analog facets in a seamless way. Here, visitors can raise virtual gardens – while smelling, tasting, or picking the actual plants on display, experiencing them with all their senses.
No touch, all vision – Covid-compatible event design
Meanwhile, flora&faunavisions' no-touch concept and thoughtfully choreographed user journey ensure that visitors automatically keep the right distance while playing, learning, or lounging, making the design studio’s approach a great example of how immersive events and installations can be staged safely in times of Covid-19. Such “phygital” (physical meets digital) approaches are the future, because: “There’s no alternative to real-life encounters. But hybrid concepts that blend digital aspects with safe live experiences can offer new scope and space for such moments. And serve as hopeful symbols of how to create a sense of normalcy in uncertain times.“ Leigh Sachwitz - flora&faunavisions.
The tech behind it all
On location, huge wall and floor projections fill the entire space with poetic video content that reacts to visitor movements in real-time using radarTOUCH laser scanners. The team’s biggest challenge: translating this high-res experience to an up to 7-meter high and 36-meter long curved space with Surround Sound 5.1 to give guests a real sense of being part of a living digital canvas.
Working together for a liveable future – the To the Moon adventure
For school classes and anyone who loves to play, the media installation transforms into an outsized interactive game on digitization, media literacy, and sustainability every half hour. As part of this exciting escape room game, anyone with reading skills can learn to separate fake news from real facts while gaining plenty of valuable insights on diversity, climate change, new technologies, or the future of education – and what they themselves can do to make a difference for our shared future.
Using sounds and harmonies, they compose their own, downloadable soundtrack for their journey to the enchanted Magenta Moon. And they leave the experience with a sense of excitement and self-assurance that flora&faunavisions founder Leigh Sachwitz wholeheartedly supports. “The interactive moments highlight a sense of autonomy – ‘It’s up to me what happens – I can do something to shape my own future.’”