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IEW.H Shanghai Flagship| Kokaistudios

Shanghai, China

IEW.H Shanghai Flagship| Kokaistudios

Photo credits: CreatAR Images

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PROJECT DETAILS:

Project name: IEW.H Shanghai Flagship
Location: Shanghai, China
Floor area: 259 Square meters

Design Time: Oct. 2020 - Dec. 2020
Date of completion: Apr. 2021
Client: IEW.H
Interior Design: Kokaistudios
Chief Designers: Filippo Gabbiani, Andrea Destefanis
Design Director: Ian Yu
Project Managers: Yao Yao
Design Team (alphabetical order by last name): Junyu Chen, Vivian Fang, Lu Peng
Photo credits: CreatAR Images
Text: Frances Arnold

To know about the designers click the link below

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IEW.H Shanghai Flagship: An Antigravity Journey in Space and Time. Incorporating a futuristic theme with objects that seemingly defy gravity, as well as a playful approach to volume and shape, IEW.H’s flagship store makes for an attention-grabbing addition to one of Shanghai’s primary shopping streets. Through contrasting materials and a cool, modern palette the shop delivers a unique shopping experience that has been designed for maximum impact.

Challenged with creating an out-of-this-world retail space in the heart of Shanghai, Kokaistudios transformed fashion label IEW.H’s futuristic brand concept into playful design elements for its 259 sqm flagship store. A striking frontage incorporating unexpected materials draws shoppers into a space that takes inspiration from planetary rings. Despite striking an unmistakably architectural tone, the store has been designed for flexibility, and can be readily adapted for future brand partnerships, pop-ups and events.

A newcomer to China’s vibrant apparel scene, the label’s acronym stands for ‘Infinite Explorer with Hypersense.’ Taking this as a starting point, Kokaistudios established broad themes of antigravity, memory and fluidity for the multidimensional brand’s statement interiors. Because the fashion label will present twice-yearly collaborations with artists and designers, it was crucial that the space be kept versatile and neutral in terms of decor and color.

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Located on one of Shanghai’s principle shopping streets, Huaihai Lu, the IEW.H flagship creates impact both inside and out. A facade of glass and aluminum foam bulkhead creates an otherworldly effect from the outset, hinting at the store’s futuristic interior. Comprising organic-looking bubbles for an almost cellular appearance, the metallic material is backlit to create a glittering effect that is particularly striking at night. Below, a recessed glass entrance is positioned along the smooth convex curve of the store’s exterior. Appearing as a cylindrical object set back from HuaihaiRoad’s otherwise standardized and flush storefront configuration, the shop immediately draws the attention of passers-by, providing ample space for window displays at the same time.

The strong visual impact continues inside, where elements of the store’s core activities - its display counters, benches and racks - are positioned inside two interlocking rings. Illustrative of a broadly anti-gravity concept that runs throughout this retail design project, the larger of the two rings appears to float above shoppers’ heads. Highly architectural, the polycarbonate structure is fitted with inlaid backlighting. A surrounding tapered stainless-steel band accentuates the spatial compression created by the ring’s deliberate tilt.

The smaller of the two rings tilts up from the floor, its lines extending downwards to create low walls indicating a separate volume. In contrast to the upper ring's seemingly weightless quality created by its polycarbonate material, the lower is finished in an altogether heavier textural plaster, reinforcing the design’s antigravity theme. Contrast is further introduced by way of two tones of terrazzo tile flooring; as well as gradated wall color from white to cool grey, injecting a sense of movement into the interiors.