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OGILVY MONTREAL OFFICES | FOR. design planning

Canada

OGILVY MONTREAL OFFICES | FOR. design planning

Photo Credits: Stephane Brügger Photography

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PROJECT DETAILS:

Project Name: Ogilvy Montreal Offices
Company Name: FOR. design planning
Project Location: Montréal, Canada

Client: Ogilvy
Completion Year: 2018 - 2019
Photo Credits: Stephane Brügger Photography

To know about the designers click the link below

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Ogilvy is an agency on the move. After several acquisitions and an identity change, the group wanted to make some organizational improvements. It considered relocating but ultimately decided to optimize its existing offices, located in a neighborhood whose character gives the agency a strategic edge. Securing an adjacent space made it possible to proceed with the project.

The firm has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy’s identity and history to support the company’s talented people. The concept for the new spaces was built on two distinctive elements: the leitmotif is the founder, David Ogilvy; and the red background, the brand’s signature color, is integrated into a sleek, minimalist environment underscored by a simple palette of contrasting black and white.

The goal of the planning process was to create connections and provide a platform for different kinds of teams to embrace the space in ways that fit their needs.

“Encourage innovation. Change is our lifeblood, stagnation our death knell.” – David Ogilvy

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The space is a multifunctional hub, sensitive to human needs, and fertile for discussions. For. design planning developed a public space for hosting and collaboration, as well as private workspaces with different levels of privacy.

The reception desk and its boutique hotel-style quartz countertop are positioned to be more open to the outside. Visitors and clients are welcomed with a glance, a smile, and a coffee. The reception area does double duty as a lounge for discussion and collaboration, both formal and informal. It is a place where clients, employees from different departments, and partners interact daily. This lounge, featuring classic 1950s furnishings, is a place for creative encounters where the improbable can become inevitable. There is classic furniture by Knoll and Herman Miller, under a custom-made black acoustic ceiling punctuated by accent lighting that provides a sense of intimacy. The finishing touch is Mohawk rugs, which dampen sound in the open space.

As we follow the directional element – the red core – the space is divided into progressively more private zones. These successive spaces are for formal meetings, creative work, and presentations; their capacity ranges from two to 20 people. Turning the corner into a hallway, we see a portrait of David Ogilvy, a source of inspiration and encouragement, his presence personified in his quotations, applied to the glass surfaces. The new third-floor design includes a 50% increase in floor space. It was modified to host collaborative work and to be suitable for receptions and all-hands meetings where the firm’s milestones are celebrated.