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© Amit Geron


Project Manager: Arieh and Omri Consulting Light consulting and design: Orly Arron Alkabes Carpenter: Zaafrani Nissim Office Furniture: Attias Office collection Lounge Furniture: Pitaro Photographer: Amit Geron


Imagine entering an office in the Middle East and feeling like you’re in a European ski resort…

SkiDeal is a prominent Israeli tourism company specializing in full-package ski vacations in prime European resorts. The company’s offices are located in the heart of Israel, in the “Ir Yamim” towers in Netanya.

A mountain of inspiration
Inspiration for the 350 square meter office design is derived entirely from the world of skiing, including materials, colors, ambiance, and experiential elements. The objective was to design a ski environment within the office space that sits in complete contrast to the dry desert climate of its Israeli surroundings, presenting an alternative reality to the outside world.

The primary focus of the project was to create an environment where employees and customers would genuinely feel as if they were entering a ski resort. While many design projects incorporate surrounding landscapes as a complement, the SkiDeal office’s proximity to the Mediterranean Sea presented views that stood in contrast to the theme of the space.

Authentic surroundings
The design’s authenticity was key to achieving the client’s goal of motivating employees, given that they are skiing afficionados. Skiing is a significant aspect of their lives, and the goal was to provide them with a work environment that, while functional and departmental, would also echo their passion.

“In addition to the main concept of creating a ski environment, we were very cognoscente of the fact that this is a functional office, so our approach also focused on noise reduction that facilitates the transition,In terms of ambiance, our choice of materials and colors serve to transition people to the skiing world.”
-designer Keren Offner. “

One of the challenges to the overall design was balancing the intimacy of the environment with the concept of an open office space. The solution came in the form of glass walls with pinewood frames, and office divisions that pass through drywall openings.