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Himani T, Koduri Nagasrivatsa and Oishani Chowdhury

The Bauhaus Movement was formed in 1919 by German architect Walter Gropius with Ludwig Mies van der Rohe and Le Corbusier in Weimar, Germany. Although the Bauhaus was founded by an architect, it did not actually have architecture department during its early years. Instead, its core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts.
Over the course of its time in Germany, the school had three phases/locations. They had a school Weimar, one in Dessau and one in Berlin. The schools were shut down by Hitler when he came into power in 1933.

The school’s formation came during a time of revolution in Germany, after the fall of the German Monarchy which followed World War I. Prior to the fall of the monarchy the German people were subject to much stricter censorship rules which limited the creative freedom of German designers such as Walter Gropius. As a result, many designers began experimenting with what were considered very radical ideas at the time. This preliminary course was often taught by visual artists, including Paul Klee (1987.455.16), Vasily Kandinsky (1866–1944), and Josef Albers, among others.
The Bauhaus name is often associated with the saying “less is more” (Time Magazine, 1954), which contrasts heavily with early print advertising style, as early print ads often featured little to no white space and with often too much information or imagery. Functionality is critical in Bauhaus design, and their school did not believe in including imagery without reason.
It is noted that prior to the introduction of the Bauhaus, there was really no real concept of graphic design, only layout. People did not necessarily view type as an element of design, and type was often viewed as secondary to the imagery. This is evident in many Victorian style adverts that feature vivid imagery, but small text often in scripted or old English fonts. The Bauhaus began to utilize type as an element of design, and not just an afterthought

One of the major contributions of the Bauhaus was to the modernist movement. They were influenced by the modernist movement which was developing in the West at the time. The modernism movement started in the late 19th century in the United States with the help of architect Frank Lloyd Wright. The Bauhaus would later go on to become the most influential force of the era in modern design.
The artwork in Bauhaus inspired Advertising was also much different than that of the Victorian or Arts and Crafts style, as Bauhaus pieces often featured more contemporary and simple art that used unique angles to create a different style. The Bauhaus artists such as Josef Albers and Lyonel Feininger created pieces which are considered modern and experimental in nature. Their art shunned realism in favour of abstract shapes and compositions.
The Bauhaus style of design is still relevant today, and it also influenced other following movements that dominate the world of advertising today.

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