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© DmitriyChebanenko


Architect: IND Architects Project name: Lamoda company office location: Moscow city, Russia, Size: 7 000 sqm Date: 2019 Photo credit: DmitriyChebanenko


Design of office for a company involved in fashion industry shall not be based on corporate style and latest solutions, but it likewise has to reflect a certain lifestyle where special attention is offered to an individual reaching after fashion, beauty, and functionality.

Dynamics of interior enthrals, as everything here is produced for the finest work experience, and each office detail reminds what an exciting and swiftly changing sphere this company is engaged in.  The dichroic film that transforms the color shades depending on a view angle is used as a metaphoric expression of fashion fluidity.

Along with it, the interior pays a tribute to a rich fashion history but very subtly, without derogating the whole interior style, the meeting rooms relate to distinct epochs due to the application of different materials and photos of significant dimensions–shooting session was dedicated to the interior design of a new office. Of course, the mirror used as the main material serves various purposes–it is one of the main elements in fashion industry, and staff employees find their reflections that reminds that fashion today is a matter they contribute their efforts to.

Quotations about fashion, shopping and lifestyle are threaded in the space. Quotations can be found in the most unpredictable places–be it on the custom created strip lights for the project, on a floor painted with nonerasable paint, also in the form of volume letters under a ceiling. The office has several informal common areas for a short refill where you may play kicker, have a snack, chat with colleagues. Negotiations can be held in special rooms and niches, in separate booths, the one can be assured to have a telephone conversation in complete silence.