The Portugal Vineyards wine concept store is the first physical store for the online wine specialist company. Located adjacent to the company’s headquarters, facing the street and occupying 90m2, the store consists of an open-plan devoid of partitions.
The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreted the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition. The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.